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Multilingual Subtitles and Captions Can Expand Your Video Views

Marketing and promotional videos are more popular than ever in this age of digital media. It used to be that only big-budget businesses could afford the cost of producing a slick marketing video touting all the advantages of their products or services.

Not anymore.closed caption image

Today, many organizations have their own in-house video production teams equipped with low-cost but high-quality cameras and editing software that almost anyone with a basic knowledge of computers can use. Even more appealing to cost-conscious marketing managers is the array of social media sites that feature videos produced inexpensively on mobile devices and shared easily across multiple user platforms. A study by Cisco estimates that by 2020, video will account for 75 percent of all mobile data traffic! (Our previous blog highlights more fully the impact and opportunities of video marketing.) Continue reading

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Denmark – Culture and Customs of a Small but Mighty Country

Although a small country of roughly 5.7 million people, Denmark is one of the leadingMap of Denmark economic markets in Europe. In fact, Forbes routinely taps the Scandinavian country to top its list of best countries to do business. So if you’re looking to expand your international marketing efforts, don’t overlook the Danes as a rich opportunity for new business ventures. Its temperate climate and central location just north of Germany, between the North and Baltic Seas, also makes it a popular destination for tourists and recreation enthusiasts.

As part of our recurring series of blogs highlighting cultures and countries around the world, we’ve collected some key facts and figures highlighting Denmark’s popular appeal. Continue reading

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Top 10 Languages Pie Chart

Top 10 list of world languages by number of first-language speakers around the globe.

Top 10 language list

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10 Things to Know About Oktoberfest

Autumn is a busy time for special events and festivals around the world. The mild temperatures that accompany the changing seasons make tourist or business travel Oktoberfest Hippodrom Tentespecially enjoyable.

In honor of one of autumn’s most popular worldwide attractions—the Munich Oktoberfest—we gathered some interesting facts you may not know about this 200-year-old tradition.

  • Oktoberfest is known as the largest Volksfest (People’s Fair) in the world. More than six million people attend the festivities each year, which begins on the third weekend of September and runs through the first Sunday in October. Continue reading
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Our Glossary of Terms Helps You Understand Translation Terminology

If you’ve looked into getting any translation or interpreting work done, you know there are plenty of words and phrases unique to the industry. To help you understand just what all of this terminology really means, we put together a brief glossary of key terms to help you out.Glossary wordcloud image

  1. Bilingual/Multilingual – The ability to communicate fluently in two or more languages. These terms would not apply to someone who is only marginally skilled at speaking another language(s). Continue reading
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Translating Measurements: Is ‘Close Enough’ Ever Good Enough?

Did you know that 90 percent of the world uses the metric system? In fact, only Myanmar (Burma), Liberia and the United States use a different form of measurement. That’s pretty amazing when you think about it. That means for virtually any translation or interpretation project that involves measurement—like length, mass, volume, area, even temperature—you need to be extra careful about how they are communicated.

In some cases, you might want the conversion to be an exact translation, but not always. Continue reading

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Death of Languages: Like All Living Things, Languages Experience a Life Cycle of their Own

When Alban Michael passed away earlier this year at the ripe young age of 89, the occasion really marked two deaths. You see, Mr. Michael was the last surviving speaker of the Nuchatlaht language once spoken by his Native American ancestors of the Pacific Northwest. His death also marked the quiet end of yet another language that has died out over the millennia of human existence.

Continue reading

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India Culture is in the “Hearts and Soul” of its People

Mahatma Gandhi wasn’t just talking about his own homeland of India when he said, “A nation’s culture resides in the hearts and in the soul of its people.” He captured the essence of how countries and societies are ultimately perceived around the world.India Culture Image

As for Gandhi’s own country, Indian culture is among the world’s oldest, dating back more than 4,500 years. Second only to China as the most populous country on earth with more than 1.2 billion people, India boasts diverse customs, languages and religions.

In our latest look at world cultures, we summarize some of the widely diverse traditions and customs that make India such a captivating country and alluring destination for travelers. Continue reading

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Foreign Phrases Don’t Always Translate As Simply in English

international translation imageIf you’re a regular reader of our newsletters and blogs, you know we like to share examples of the unique and rich languages that exist around the world. Many times a word or expression in one language doesn’t translate exactly into another one, but they reflect universal emotions or experiences. Below are some good examples.  Feel free to try to work them into your daily conversations to impress friends and influence people!

  • Sombremesa (Spanish): when the food has finished but the conversation is still flowing.
  • Gökotta (Swedish): intentionally waking up early to go outside to hear the first birds sing.
  • Saudade (Portuguese): a melancholic longing/nostalgia for a person, place or thing that is far away — either spatially or in time.
  • Natsukashii (Japanese): a nostalgic longing for the past, with happiness for the fond memory, yet sadness that it is no longer.
  • Kreng-jai (Thai): the wish to not trouble someone by burdening them with a request that might cause them hassle.
  • Kefi (Greek): a spirit of joy, passion, enthusiasm, high spirits, even frenzy.
  • Kombinowac (Polish): working out an unusual solution to a complicated problem, and acquiring coveted skills or qualities in the process.
  • Kào pu (Chinese): someone who is reliable, responsible and able to get things done without causing problems for others.

Credit: Positive Lexicography Project

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HIPAA Compliance Critical to Protect Medical Translations

Two of the most critical parts of any translation project are accuracy and confidentiality. You want your content communicated the right way and you want it protected in the process. For medical translations, the confidentiality part takes on extra significance since it may contain sensitive patient records protected by federal law.

When selecting a Language Service Provider (LSP) to help with your Medical Form Imagemedical translations, it’s important they comply with HIPAA, the federal Health Insurance Portability and Accountability Act. HIPAA outlines requirements not just for saving and sharing private health-related information, but also how that information is maintained and transmitted electronically. In today’s world of increasing cyber security threats and identity theft, it’s more important than ever to secure and protect medical information during the translation process.

As part of our support to the healthcare industry, we offer fully HIPAA-compliant translation and interpreting services. Our certified staff is trained to handle emergencies and communicate sensitive information to patients and their families. We will also educate medical professionals on culturally sensitive issues. Our expertise includes hospitals, physician’s offices, pharmaceutical companies, biotech firms and medical device makers.

For more information about our various medical translation services, visit our website or give us a call at 614-451-6744.

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