The Value of Email Marketing

As more and more businesses emphasize the role of social media as a marketing tool, a misconception that email marketing has become irrelevant has sprung up. However, the mediums of email and social media are not mutually exclusive. A recent study by the marketing analytic group Custora reaffirms that email marketing is more effective than […]

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Global Video Content: Translation

Companies have begun integrating video into their marketing strategies after seeing the benefits inherent to the digital medium. Video content has a higher level of user engagement in comparison to text and studies have shown that videos increase the amount of time a user spends on a company’s website. According to a recent study by […]

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Multilingual SEO & Business Promotion

“We live in a global economy.” How often have you heard that said? In today’s world this is a cliché that has become a reality. In such a global atmosphere businesses need to reach the widest possible audience or risk missing out on a large number of potential clients. Many businesses alienate potential clients by […]

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The Significance of Context

Often, especially with businesses that have never used a translation agency, clients are not clear what a translator may need to generate the desired result, beyond the given text. At ASIST, we receive large documents, like manuals, where context is contained within the document itself. However, what is more commonplace is that few or zero […]

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TRANSLATING WEBSITES

The world is in the midst of an era of ever-increasing technological advances, so much so that it seems like new technologies appear daily. With these technological advances traditional methods of communication and business are rapidly being left behind. With this being the case it is vital for businesses and organizations, especially multi-national ones, to […]

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Speak to International Clients in Their Language

Speak to International Clients in their Own Language   Do you struggle to reach customers beyond the country’s borders? If marketing to international clients seems like a daunting task, there is a simple solution to begin with:  Translation. You need to speak the language of your potential clients. This is not just a commonly-used metaphor. […]

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