SEO & INTERNATIONAL RETAIL

Ever needed to purchase some item online, but not been sure where to go? The typical route is to pull up Google and use it as a catch-all to locate what you are looking for. Whether it is a gift for family or a new fashion trend Google seems to know about it, click a […]

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The Value of Email Marketing

As more and more businesses emphasize the role of social media as a marketing tool, a misconception that email marketing has become irrelevant has sprung up. However, the mediums of email and social media are not mutually exclusive. A recent study by the marketing analytic group Custora reaffirms that email marketing is more effective than […]

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Global Video Content: Translation

Companies have begun integrating video into their marketing strategies after seeing the benefits inherent to the digital medium. Video content has a higher level of user engagement in comparison to text and studies have shown that videos increase the amount of time a user spends on a company’s website. According to a recent study by […]

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WHY YOUR COMPANY SHOULD USE LSPs (LANGUAGE SERVICE PROVIDERS)

Your company may be performing well locally, but to continue to thrive you need to expand your base-to go global and reach potential customers in all corners of the world. Before wading into the international business market you are going to have to translate all your products, product information, website and documentation into the languages […]

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WRESTLING WITH TRANSLATION DEMANDS IN EMERGING MARKETS

    The tussle over the best strategy for translation continues. The pursuit of linguistic expression and quality remain the highest goals of translations. These goals are critical for brand definition and global impact. Today new methods of customer interaction and changing market trends are powering the need for LSPs (Language Service Providers) to offer […]

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Website Translation Ensures Consistent Global Branding

Website translations are comparable to crews changing a venue between events. Think Nationwide Arena and going from the ice for the Blue Jackets and then prepping for a concert. The arena has to be transformed seamlessly for things to work. For this to occur, the equipment crew has developed a procedure where spectators see only […]

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Translation & Localization for Mobile Apps: 5 Questions to Keep in Mind for Success

There are a handful of global app storefronts, however, the majority of mobile app developers create and publish in their native language. Irrespective of language, the burden on localization falls on the developers themselves and they need to be aware of many issues when dealing with the localization challenge. The 5 most important questions for […]

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