New Year’s Resolution: Get Translation Services Help to Grow Your Business

The holiday decorations are likely put away, the in-laws are gone and the irregular-fitting sweaters you just received are safely stored away in the back of your closet. Now it’s time to tackle those New Year’s resolutions. No, not the short-lived personal goals you boldly make each year that usually sputter to an end by […]

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Are You Taking Advantage of EB-5 Regional Centers to Grow Your Business?

EB-5.  Not since the movie “E.T.” has a pair of letters (and now a number) so defined the impact someone from a foreign land can have in our country. EB-5 helps open the path to citizenship for immigrants making financial investments in the United States.  But many developers and businesses don’t understand how the program […]

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Going Global: Trends of Translation & Interpretation

Businesses large and small are steadily expanding efforts to sell their goods and services to new markets—both within the Unites States and abroad. Evidence of this growth is everywhere. One sign is the job market. Research from various sources predicts that professional translation and interpretation services will continue to grow. By 2022, the U.S. Bureau […]

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The Value of Email Marketing

As more and more businesses emphasize the role of social media as a marketing tool, a misconception that email marketing has become irrelevant has sprung up. However, the mediums of email and social media are not mutually exclusive. A recent study by the marketing analytic group Custora reaffirms that email marketing is more effective than […]

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Global Video Content: Translation

Companies have begun integrating video into their marketing strategies after seeing the benefits inherent to the digital medium. Video content has a higher level of user engagement in comparison to text and studies have shown that videos increase the amount of time a user spends on a company’s website. According to a recent study by […]

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WHY YOUR COMPANY SHOULD USE LSPs (LANGUAGE SERVICE PROVIDERS)

Your company may be performing well locally, but to continue to thrive you need to expand your base-to go global and reach potential customers in all corners of the world. Before wading into the international business market you are going to have to translate all your products, product information, website and documentation into the languages […]

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Website Translation Ensures Consistent Global Branding

Website translations are comparable to crews changing a venue between events. Think Nationwide Arena and going from the ice for the Blue Jackets and then prepping for a concert. The arena has to be transformed seamlessly for things to work. For this to occur, the equipment crew has developed a procedure where spectators see only […]

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Internet Localization-Investing to Understand Your Audience

      Using internet localization to expertly reach your global audience Businesses know the potential of localization, but it remains the enormous elephant in the room. You need to have your fingers on the pulse of existing customers and potential clients. Without a concrete understanding of their interests and purchasing patterns, you can’t effectively […]

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TOP 5 TIPS TO MAKE YOUR INTERNATIONAL EVENT A HIT

We live in a globalized, multicultural world and businesses are taking their global marketing services and events to countries far and wide in the hope of expanding internationally. Handling logistics in a foreign country can be a daunting task. As an event planner/marketer, it is not difficult to fall short in the minute details involved […]

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Multilingual SEO & Business Promotion

“We live in a global economy.” How often have you heard that said? In today’s world this is a cliché that has become a reality. In such a global atmosphere businesses need to reach the widest possible audience or risk missing out on a large number of potential clients. Many businesses alienate potential clients by […]

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