Translation and Interpreting: How to Best Communicate with Foreign Language-Speaking Customers

Willy Brandt, the former West German Chancellor, once famously said: “If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen (then you must speak German).” The quote underscores a point we continue to emphasize more broadly to businesses and organizations today: the most effective way to […]

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Speaking the Many Languages of Mexico

Despite the political rhetoric that sometimes surrounds relations between the United States and Mexico, one thing remains certain: interactions between our two countries—economically, culturally and socially—will continue to play significant roles in our mutual growth and success. Our geographic proximity and our shared interests mean we will remain active partners far into the future. Many […]

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Understanding Russian Cultures and Customs

The Russian Federation has a thousand years of history. Its growth and expansion over the centuries has resulted in a country rich in diversity—in culture, customs, language, religion, politics, art and more. As we highlighted in our last blog, Russia’s vast expanse across two continents—Europe and Asia—makes it uniquely attractive to business seekers and leisure […]

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Multilingual Subtitles and Captions Can Expand Your Video Views

Marketing and promotional videos are more popular than ever in this age of digital media. It used to be that only big-budget businesses could afford the cost of producing a slick marketing video touting all the advantages of their products or services. Not anymore. Today, many organizations have their own in-house video production teams equipped […]

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Death of Languages: Like All Living Things, Languages Experience a Life Cycle of their Own

When Alban Michael passed away earlier this year at the ripe young age of 89, the occasion really marked two deaths. You see, Mr. Michael was the last surviving speaker of the Nuchatlaht language once spoken by his Native American ancestors of the Pacific Northwest. His death also marked the quiet end of yet another […]

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Knowing Chinese Culture and Customs Will Enhance Your Global Customer Engagement Efforts

For more than 30 years, we’ve helped many companies with their translation and interpreting projects. Some of that work targeted customers living in the U.S. who speak another language. Other times it focused on sharing marketing messages and product information with people in other parts of the world. One thing we continue to emphasize to our clients […]

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5 Reasons It’s Time to Use Translation Services to Help Your Business Grow

Decision, decisions: is it time to employ translation services to grow your business? For sure, it’s a weighty question. Many leaders at the helm of private businesses and non-profit organizations alike have either not considered using translation services or don’t believe they could benefit from them. The reasons vary widely: My customers aren’t located outside […]

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Interpreting Services are Changing with the Times

The role of interpreter has changed much over the years. Gone are the days when an interpreter just had to know how to verbally translate words from one language into another. In addition to language skills, professional interpreters undergo extensive training to refine their skills, and they must adhere to mandatory requirements that vary by […]

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Machine Translation Needs the Human Touch For Professional Global Business Communications

Pretend you’re traveling in a foreign country. You receive an urgent call from the hospital saying your spouse’s heart has been imprisoned. Would you at least feel relieved to learn that he or she won’t fall over? If you had to rely on machine translation of that country’s language, that’s just what you might hear, […]

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Video Translation Plays Increasing Role in Global Communications

It used to be that translating the printed word was the preferred way to communicate with clients and customers speaking other languages. While still popular, print is quickly being rivaled by electronic media when trying to get your multilingual message out. Due largely to the internet and the social media explosion, audio and video files […]

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