Translation and Interpreting: How to Best Communicate with Foreign Language-Speaking Customers

Willy Brandt, the former West German Chancellor, once famously said: “If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen (then you must speak German).” The quote underscores a point we continue to emphasize more broadly to businesses and organizations today: the most effective way to […]

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Understanding Russian Cultures and Customs

The Russian Federation has a thousand years of history. Its growth and expansion over the centuries has resulted in a country rich in diversity—in culture, customs, language, religion, politics, art and more. As we highlighted in our last blog, Russia’s vast expanse across two continents—Europe and Asia—makes it uniquely attractive to business seekers and leisure […]

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Multilingual Subtitles and Captions Can Expand Your Video Views

Marketing and promotional videos are more popular than ever in this age of digital media. It used to be that only big-budget businesses could afford the cost of producing a slick marketing video touting all the advantages of their products or services. Not anymore. Today, many organizations have their own in-house video production teams equipped […]

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Translating Measurements: Is ‘Close Enough’ Ever Good Enough?

Did you know that 90 percent of the world uses the metric system? In fact, only Myanmar (Burma), Liberia and the United States use a different form of measurement. That’s pretty amazing when you think about it. That means for virtually any translation or interpretation project that involves measurement—like length, mass, volume, area, even temperature—you […]

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India Culture is in the “Hearts and Soul” of its People

Mahatma Gandhi wasn’t just talking about his own homeland of India when he said, “A nation’s culture resides in the hearts and in the soul of its people.” He captured the essence of how countries and societies are ultimately perceived around the world. As for Gandhi’s own country, Indian culture is among the world’s oldest, […]

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‘Transcreation’ Helps Maintain Your Brand’s Image in Foreign Markets

As the world gets smaller and cultures continue to blend, sophisticated business leaders and marketers are refining the way they communicate their messages into foreign languages. Think about how hard it is to get your message heard above the din of competing brand campaigns in your own language. Trying to do the same thing in […]

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Tips to Make Your PowerPoint Translation Process Seamless

PowerPoint presentations are a critical tool for communicating important messages. Businesses of all shapes and sizes continue to rely on the creative capabilities of PowerPoint to present ideas, shape opinions and spur action. While PowerPoints are easy to produce by just about anyone with a computer, it’s easy to neglect some basic steps if you’re planning to […]

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Rainbow Nation: Learning the Culture and Customs of South Africa

Desmond Tutu, the renowned social activist and Nobel Peace Prize winner, called South Africa the “Rainbow Nation” to describe its ethnic diversity. In fact, the republic located at the southern-most tip of Africa is considered one of the most multi-cultural countries in the world. Its history of colonialism and immigration has created a nation whose […]

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Understanding German Customs and Culture Helps Create a Rewarding Experience

Germany is a popular destination for tourists looking for fun and adventure as well as businesses looking to expand their customer base. As the center of Europe from a geographic and economic standpoint, Germany has much to offer. But before you don your lederhosen and head off to Oktoberfest or pack your briefcase for a […]

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A Look at the Cultural Customs of Brazil

In August, the 2016 Summer Olympics will attract thousands of people from around the world to Rio de Janeiro, Brazil’s glamorous tourist hub along South America’s Atlantic coast. For those of you planning to attend the Games, or who may be interested in visiting or doing business there someday, we decided this is the perfect […]

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