Translation and Interpreting: How to Best Communicate with Foreign Language-Speaking Customers

Willy Brandt, the former West German Chancellor, once famously said: “If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen (then you must speak German).” The quote underscores a point we continue to emphasize more broadly to businesses and organizations today: the most effective way to […]

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Understanding Russian Cultures and Customs

The Russian Federation has a thousand years of history. Its growth and expansion over the centuries has resulted in a country rich in diversity—in culture, customs, language, religion, politics, art and more. As we highlighted in our last blog, Russia’s vast expanse across two continents—Europe and Asia—makes it uniquely attractive to business seekers and leisure […]

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Big View: Interesting Facts About Russia’s Sizable Landscape

When you think of Russia, you probably think of big. From a purely visual standpoint any map shows it extends over much of Eurasia – the combined continents of Europe and Asia. In fact, Russia is the largest country in the world by land mass, consuming 10,610,161 sq. miles and covering more than one-ninth of […]

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Death of Languages: Like All Living Things, Languages Experience a Life Cycle of their Own

When Alban Michael passed away earlier this year at the ripe young age of 89, the occasion really marked two deaths. You see, Mr. Michael was the last surviving speaker of the Nuchatlaht language once spoken by his Native American ancestors of the Pacific Northwest. His death also marked the quiet end of yet another […]

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Understanding German Customs and Culture Helps Create a Rewarding Experience

Germany is a popular destination for tourists looking for fun and adventure as well as businesses looking to expand their customer base. As the center of Europe from a geographic and economic standpoint, Germany has much to offer. But before you don your lederhosen and head off to Oktoberfest or pack your briefcase for a […]

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A Look at the Cultural Customs of Brazil

In August, the 2016 Summer Olympics will attract thousands of people from around the world to Rio de Janeiro, Brazil’s glamorous tourist hub along South America’s Atlantic coast. For those of you planning to attend the Games, or who may be interested in visiting or doing business there someday, we decided this is the perfect […]

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Knowing Chinese Culture and Customs Will Enhance Your Global Customer Engagement Efforts

For more than 30 years, we’ve helped many companies with their translation and interpreting projects. Some of that work targeted customers living in the U.S. who speak another language. Other times it focused on sharing marketing messages and product information with people in other parts of the world. One thing we continue to emphasize to our clients […]

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History Lesson: Multilingual Websites No Longer Just a Thing of the Future

Remember way back when in the 1990s, at the dawn of the mainstream Internet Age, when bigger companies began launching these things called websites? Many small and mid-size companies, as well as government and non-profit organizations, were slow to join in. The reasons varied. Some thought it was just a costly fad peculiar to a […]

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Going Global: Trends of Translation & Interpretation

Businesses large and small are steadily expanding efforts to sell their goods and services to new markets—both within the Unites States and abroad. Evidence of this growth is everywhere. One sign is the job market. Research from various sources predicts that professional translation and interpretation services will continue to grow. By 2022, the U.S. Bureau […]

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The Value of Email Marketing

As more and more businesses emphasize the role of social media as a marketing tool, a misconception that email marketing has become irrelevant has sprung up. However, the mediums of email and social media are not mutually exclusive. A recent study by the marketing analytic group Custora reaffirms that email marketing is more effective than […]

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