Translation and Interpreting: How to Best Communicate with Foreign Language-Speaking Customers

Willy Brandt, the former West German Chancellor, once famously said: “If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen (then you must speak German).” The quote underscores a point we continue to emphasize more broadly to businesses and organizations today: the most effective way to […]

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Understanding Russian Cultures and Customs

The Russian Federation has a thousand years of history. Its growth and expansion over the centuries has resulted in a country rich in diversity—in culture, customs, language, religion, politics, art and more. As we highlighted in our last blog, Russia’s vast expanse across two continents—Europe and Asia—makes it uniquely attractive to business seekers and leisure […]

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Big View: Interesting Facts About Russia’s Sizable Landscape

When you think of Russia, you probably think of big. From a purely visual standpoint any map shows it extends over much of Eurasia – the combined continents of Europe and Asia. In fact, Russia is the largest country in the world by land mass, consuming 10,610,161 sq. miles and covering more than one-ninth of […]

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Denmark – Culture and Customs of a Small but Mighty Country

Although a small country of roughly 5.7 million people, Denmark is one of the leading economic markets in Europe. In fact, Forbes routinely taps the Scandinavian country to top its list of best countries to do business. So if you’re looking to expand your international marketing efforts, don’t overlook the Danes as a rich opportunity […]

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India Culture is in the “Hearts and Soul” of its People

Mahatma Gandhi wasn’t just talking about his own homeland of India when he said, “A nation’s culture resides in the hearts and in the soul of its people.” He captured the essence of how countries and societies are ultimately perceived around the world. As for Gandhi’s own country, Indian culture is among the world’s oldest, […]

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‘Transcreation’ Helps Maintain Your Brand’s Image in Foreign Markets

As the world gets smaller and cultures continue to blend, sophisticated business leaders and marketers are refining the way they communicate their messages into foreign languages. Think about how hard it is to get your message heard above the din of competing brand campaigns in your own language. Trying to do the same thing in […]

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Rainbow Nation: Learning the Culture and Customs of South Africa

Desmond Tutu, the renowned social activist and Nobel Peace Prize winner, called South Africa the “Rainbow Nation” to describe its ethnic diversity. In fact, the republic located at the southern-most tip of Africa is considered one of the most multi-cultural countries in the world. Its history of colonialism and immigration has created a nation whose […]

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Understanding German Customs and Culture Helps Create a Rewarding Experience

Germany is a popular destination for tourists looking for fun and adventure as well as businesses looking to expand their customer base. As the center of Europe from a geographic and economic standpoint, Germany has much to offer. But before you don your lederhosen and head off to Oktoberfest or pack your briefcase for a […]

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A Look at the Cultural Customs of Brazil

In August, the 2016 Summer Olympics will attract thousands of people from around the world to Rio de Janeiro, Brazil’s glamorous tourist hub along South America’s Atlantic coast. For those of you planning to attend the Games, or who may be interested in visiting or doing business there someday, we decided this is the perfect […]

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Knowing Chinese Culture and Customs Will Enhance Your Global Customer Engagement Efforts

For more than 30 years, we’ve helped many companies with their translation and interpreting projects. Some of that work targeted customers living in the U.S. who speak another language. Other times it focused on sharing marketing messages and product information with people in other parts of the world. One thing we continue to emphasize to our clients […]

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