Love is in the Air: Valentine’s Day Traditions from Around the World

February 14—Valentine’s Day—is celebrated by couples, lovers and friends around the world, not just in the United States. It’s certainly a global experience. The origin of Valentine’s Day remains unclear. One of the most popular legends, as best described by the International TEFL (Teaching English as a Foreign Language) Academy, involves the Roman priest Valentine […]

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‘Transcreation’ Helps Maintain Your Brand’s Image in Foreign Markets

As the world gets smaller and cultures continue to blend, sophisticated business leaders and marketers are refining the way they communicate their messages into foreign languages. Think about how hard it is to get your message heard above the din of competing brand campaigns in your own language. Trying to do the same thing in […]

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Knowing Chinese Culture and Customs Will Enhance Your Global Customer Engagement Efforts

For more than 30 years, we’ve helped many companies with their translation and interpreting projects. Some of that work targeted customers living in the U.S. who speak another language. Other times it focused on sharing marketing messages and product information with people in other parts of the world. One thing we continue to emphasize to our clients […]

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History Lesson: Multilingual Websites No Longer Just a Thing of the Future

Remember way back when in the 1990s, at the dawn of the mainstream Internet Age, when bigger companies began launching these things called websites? Many small and mid-size companies, as well as government and non-profit organizations, were slow to join in. The reasons varied. Some thought it was just a costly fad peculiar to a […]

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Why is Localization Important in Translation

Did you hear about the global pharmaceutical company that advertised its headache medicine through a simple sketch diagram showing a “sad” stick figure taking a pill and turning “happy”? Problem was, the company’s foreign customers who read right to left, instead of left to right, interpreted the message as a warning sign for poison. So […]

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10 Tips to Ensure a High Quality Translation

Using a professional language services provider will guarantee an accurate translation, but there are steps you can take to ensure that your project is completed quickly and within budget. Here are 10 Tips to ensure a high quality translation: 1. Identify the specific target audience for your translation so the appropriate language dialect and associated […]

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ASIST Launches Panoramas Newsletter

Welcome to our new newsletter, Panoramas. In each issue we’ll take a wide and comprehensive view of the expanding translation and interpreting landscape, and how it affects you. As the world grows smaller, the demand for translation and interpreting services grows larger. The dynamics of these two phenomenons are tied together through communication. We’re all […]

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The More We Change, the More Our High-Quality Translation and Interpreting Services Stay the Same

Plus ça change, plus c’est la même chose. Translation: “The more things change, the more they stay the same.” This proverb by 19th century French writer Jean-Baptiste Alphonse Karr captures our mindset at ASIST Translation Services.  We’re excited to announce some new changes in our company, but proud to say we’ll continue to provide the same […]

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SEO & INTERNATIONAL RETAIL

Ever needed to purchase some item online, but not been sure where to go? The typical route is to pull up Google and use it as a catch-all to locate what you are looking for. Whether it is a gift for family or a new fashion trend Google seems to know about it, click a […]

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WHY YOUR COMPANY SHOULD USE LSPs (LANGUAGE SERVICE PROVIDERS)

Your company may be performing well locally, but to continue to thrive you need to expand your base-to go global and reach potential customers in all corners of the world. Before wading into the international business market you are going to have to translate all your products, product information, website and documentation into the languages […]

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