10 Tips to Ensure a High Quality Translation

Using a professional language services provider will guarantee an accurate translation, but there are steps you can take to ensure that your project is completed quickly and within budget. Here are 10 Tips to ensure a high quality translation: 1. Identify the specific target audience for your translation so the appropriate language dialect and associated […]

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SEO & INTERNATIONAL RETAIL

Ever needed to purchase some item online, but not been sure where to go? The typical route is to pull up Google and use it as a catch-all to locate what you are looking for. Whether it is a gift for family or a new fashion trend Google seems to know about it, click a […]

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The Value of Email Marketing

As more and more businesses emphasize the role of social media as a marketing tool, a misconception that email marketing has become irrelevant has sprung up. However, the mediums of email and social media are not mutually exclusive. A recent study by the marketing analytic group Custora reaffirms that email marketing is more effective than […]

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Global Video Content: Translation

Companies have begun integrating video into their marketing strategies after seeing the benefits inherent to the digital medium. Video content has a higher level of user engagement in comparison to text and studies have shown that videos increase the amount of time a user spends on a company’s website. According to a recent study by […]

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WHY YOUR COMPANY SHOULD USE LSPs (LANGUAGE SERVICE PROVIDERS)

Your company may be performing well locally, but to continue to thrive you need to expand your base-to go global and reach potential customers in all corners of the world. Before wading into the international business market you are going to have to translate all your products, product information, website and documentation into the languages […]

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Website Translation Ensures Consistent Global Branding

Website translations are comparable to crews changing a venue between events. Think Nationwide Arena and going from the ice for the Blue Jackets and then prepping for a concert. The arena has to be transformed seamlessly for things to work. For this to occur, the equipment crew has developed a procedure where spectators see only […]

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Translation & Localization for Mobile Apps: 5 Questions to Keep in Mind for Success

There are a handful of global app storefronts, however, the majority of mobile app developers create and publish in their native language. Irrespective of language, the burden on localization falls on the developers themselves and they need to be aware of many issues when dealing with the localization challenge. The 5 most important questions for […]

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Internet Localization-Investing to Understand Your Audience

      Using internet localization to expertly reach your global audience Businesses know the potential of localization, but it remains the enormous elephant in the room. You need to have your fingers on the pulse of existing customers and potential clients. Without a concrete understanding of their interests and purchasing patterns, you can’t effectively […]

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TOP 5 TIPS TO MAKE YOUR INTERNATIONAL EVENT A HIT

We live in a globalized, multicultural world and businesses are taking their global marketing services and events to countries far and wide in the hope of expanding internationally. Handling logistics in a foreign country can be a daunting task. As an event planner/marketer, it is not difficult to fall short in the minute details involved […]

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Looking for More Incremental Sales?

Multilingual Websites = More Sales. A multilingual website is an easy solution for businesses looking to achieve that competitive edge, increase their client base, and secure higher sales volumes. As the process of globalization deepens, a multilingual website will not be an option, but a necessity. Top 2 Reasons to Translate Websites into Another Language: […]

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