Which Way Should You Go: In-House Translators or Outside Translation Partner?

More businesses than ever are branching out into multilingual communications as a way to expand their customer base. So the question these days is not so much “Should we translate?” as it is “How should we translate?” The answer is an important one. After deciding it’s time to target a more global audience, the next […]

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5 Reasons It’s Time to Use Translation Services to Help Your Business Grow

Decision, decisions: is it time to employ translation services to grow your business? For sure, it’s a weighty question. Many leaders at the helm of private businesses and non-profit organizations alike have either not considered using translation services or don’t believe they could benefit from them. The reasons vary widely: My customers aren’t located outside […]

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Machine Translation Needs the Human Touch For Professional Global Business Communications

Pretend you’re traveling in a foreign country. You receive an urgent call from the hospital saying your spouse’s heart has been imprisoned. Would you at least feel relieved to learn that he or she won’t fall over? If you had to rely on machine translation of that country’s language, that’s just what you might hear, […]

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History Lesson: Multilingual Websites No Longer Just a Thing of the Future

Remember way back when in the 1990s, at the dawn of the mainstream Internet Age, when bigger companies began launching these things called websites? Many small and mid-size companies, as well as government and non-profit organizations, were slow to join in. The reasons varied. Some thought it was just a costly fad peculiar to a […]

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What’s Driving the Increased Demand for Interpreting?

In the language services field, translators and interpreters play similar but different roles. Translators deal primarily with the written word while interpreters work with the spoken word. Both are integral to bringing people of different languages and cultures together, but more recently the interpreting function has gained increasing traction. The trend is one you should pay […]

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As Our Country Grows, So Should Your Translation and Interpreting Efforts for Immigrants

The United States’ proud identity as the “land of opportunity” has been a clarion call for immigrants since our country’s founding. While playing a large role in building the nation from “sea to shining sea,” immigrants also helped weave diverse customs into the cultural fabric of America—from food to fashion, from religion to politics, from […]

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The Role of Translation in the Insurance Industry

Much has changed in the insurance business since 1752 when Benjamin Franklin helped launch the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire, the first property insurance company in America. One of the changes from those early colonial days is the number of languages spoken by insurance customers. Today our country is […]

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New Year’s Resolution: Get Translation Services Help to Grow Your Business

The holiday decorations are likely put away, the in-laws are gone and the irregular-fitting sweaters you just received are safely stored away in the back of your closet. Now it’s time to tackle those New Year’s resolutions. No, not the short-lived personal goals you boldly make each year that usually sputter to an end by […]

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Going Global: Trends of Translation & Interpretation

Businesses large and small are steadily expanding efforts to sell their goods and services to new markets—both within the Unites States and abroad. Evidence of this growth is everywhere. One sign is the job market. Research from various sources predicts that professional translation and interpretation services will continue to grow. By 2022, the U.S. Bureau […]

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The Value of Email Marketing

As more and more businesses emphasize the role of social media as a marketing tool, a misconception that email marketing has become irrelevant has sprung up. However, the mediums of email and social media are not mutually exclusive. A recent study by the marketing analytic group Custora reaffirms that email marketing is more effective than […]

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