History Lesson: Multilingual Websites No Longer Just a Thing of the Future

Remember way back when in the 1990s, at the dawn of the mainstream Internet Age, when bigger companies began launching these things called websites? Many small and mid-size companies, as well as government and non-profit organizations, were slow to join in. The reasons varied. Some thought it was just a costly fad peculiar to a […]

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Why is Localization Important in Translation

Did you hear about the global pharmaceutical company that advertised its headache medicine through a simple sketch diagram showing a “sad” stick figure taking a pill and turning “happy”? Problem was, the company’s foreign customers who read right to left, instead of left to right, interpreted the message as a warning sign for poison. So […]

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10 Tips to Ensure a High Quality Translation

Using a professional language services provider will guarantee an accurate translation, but there are steps you can take to ensure that your project is completed quickly and within budget. Here are 10 Tips to ensure a high quality translation: 1. Identify the specific target audience for your translation so the appropriate language dialect and associated […]

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Going Global: Trends of Translation & Interpretation

Businesses large and small are steadily expanding efforts to sell their goods and services to new markets—both within the Unites States and abroad. Evidence of this growth is everywhere. One sign is the job market. Research from various sources predicts that professional translation and interpretation services will continue to grow. By 2022, the U.S. Bureau […]

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The More We Change, the More Our High-Quality Translation and Interpreting Services Stay the Same

Plus ça change, plus c’est la même chose. Translation: “The more things change, the more they stay the same.” This proverb by 19th century French writer Jean-Baptiste Alphonse Karr captures our mindset at ASIST Translation Services.  We’re excited to announce some new changes in our company, but proud to say we’ll continue to provide the same […]

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How a Language Translation Service Can Grow Your Business

We live in an interconnected world. Lightning-fast communication and modern modes of transportation mean that our interconnectedness will only increase. Of course, some isolated areas will remain, but they will grow smaller and smaller with time. Any industry that wants to expand internationally (or reach new domestic markets) will have to know how to utilize […]

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WHY YOUR COMPANY SHOULD USE LSPs (LANGUAGE SERVICE PROVIDERS)

Your company may be performing well locally, but to continue to thrive you need to expand your base-to go global and reach potential customers in all corners of the world. Before wading into the international business market you are going to have to translate all your products, product information, website and documentation into the languages […]

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WRESTLING WITH TRANSLATION DEMANDS IN EMERGING MARKETS

    The tussle over the best strategy for translation continues. The pursuit of linguistic expression and quality remain the highest goals of translations. These goals are critical for brand definition and global impact. Today new methods of customer interaction and changing market trends are powering the need for LSPs (Language Service Providers) to offer […]

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Website Translation Ensures Consistent Global Branding

Website translations are comparable to crews changing a venue between events. Think Nationwide Arena and going from the ice for the Blue Jackets and then prepping for a concert. The arena has to be transformed seamlessly for things to work. For this to occur, the equipment crew has developed a procedure where spectators see only […]

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